Humans, as a species, are all looking for the best in life. This is how we're set up. There's a bit of a hedonist in everyone. This is true for all of us as we seek to be taken care of and loved, the desire to touch others, and the general desire to have greater wealth or more pleasures in life. It's true that not, the obsession with eating is the result of this hedonistic tendency. These things all bring us joy.

Food has always been essential to us, but it's in the last 50 or so years that we're seeing the food industry change and evolving and trying to cater not only to our needs but also to our hedonistic desires for pleasure. We believed that we should delve into how food can give us pleasure and how the brain processes it.

Hunger - Satiation

This is among the most fundamental ways in which our brain receives pleasure from food. You get food when you feel hungry and you want it. The mere act of getting something you want is enough to satisfy you on a very basic level.